Boulisa Insurance is a digital insurance platform offering motor and medical insurance, giving customers the ability to get quotes, buy policies, and navigate offerings online. Their website serves as a gateway to request insurance, view offers, and register or log in for policy purchase.
The Metagate was commissioned to build and structure the Boulisa Insurance site to deliver a clean, intuitive user experience that simplifies insurance selection and purchasing — catering to users across regions and ensuring easy access to core insurance products (motor, medical, etc.).
Clear segmentation (motor vs. medical, region-based) simplifies navigation for users.
Strong CTAs (“Get a Quote,” “Discover Now”) improve engagement and conversions.
Account/login functionality sets the foundation for scalable services.
Modular, flexible design allows easy expansion for new products and regions.
Boulisa Insurance operates in a highly competitive and regulated digital insurance market, providing multiple types of coverage, including motor and medical insurance, across different regions such as Lebanon and Egypt. The challenge was to simplify a complex and information-heavy service, making it easy for users to navigate, understand, and purchase insurance online. Users needed a clear, intuitive experience to explore different insurance options, compare plans, request quotes, and complete purchases, all while feeling confident in the company’s professionalism and reliability.
At the same time, the platform had to address technical and design challenges: it needed to support multiple user flows, including registration, login, account management, and region-specific content, while remaining responsive across devices and performant even with heavy user interactions. It also had to be flexible and scalable, allowing Boulisa to expand their product offerings, add new regions, or introduce additional features in the future without a complete redesign. The key challenge was therefore not just to deliver a functional website, but to create a digital experience that balances usability, trust, and scalability, effectively reflecting Boulisa Insurance’s brand values while meeting the needs of a diverse audience.
As The Metagate, we designed and developed a modern, user‑centric website for Boulisa Insurance that focuses on clarity, ease of use, and accessibility. The entry screen lets users choose their location, immediately guiding them toward the right regional offerings.
We structured the site around Boulisa’s core products: motor insurance and medical insurance — each accessible via clear, prominent “Discover Now” / “Get a Quote” calls‑to‑action. This reduces friction and helps users quickly find relevant coverage options.
We built a registration/login flow to support customer accounts and policy purchases, and designed “Our Offers” and “Our Partners” sections to communicate available plans and institutional credibility.
The UI was kept clean and intuitive, with a responsive layout to ensure usability across devices, and the content architecture made it easy to expand: adding more insurance products, additional regions, or future features without major restructuring.
The final website gives Boulisa Insurance a polished, user‑friendly online presence, making it easy for visitors to get quotes, explore insurance offerings, and begin the purchase process.
By presenting insurance products clearly (motor vs. medical, location-based offers) and using straightforward navigation and calls‑to‑action, the site lowers the barrier for users, encouraging engagement and conversions (quote requests, registrations).
The registration/login and policy‑offer structure give Boulisa a foundation for scaling: as the company expands (more products, more regions, more partners) the website can grow with them without sacrificing performance or clarity.
Overall — the website helps Boulisa Insurance come across as a modern, professional, and trustworthy digital insurance provider, which strengthens their brand and supports business development.
