Pay-per-click (PPC)

Pay-per-click (PPC) is a widely used online advertising model in which advertisers pay a fee each time their ad is clicked by a user. Essentially, it’s a method of buying visits to your site, rather than attempting to earn those visits organically. PPC is typically associated with first-tier search engines like Google Ads, where advertisers bid on keywords relevant to their target market. When a user searches for a keyword, the search engine processes the bid and relevance of each advertiser’s ad, displaying the most appropriate ads at the top of the search results. PPC is a cost-effective strategy for driving traffic and generating leads, provided the campaigns are well-optimized to ensure high relevancy and conversion rates.